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The Dynamics of Mass Communication: Media in the Digital Age, by Joseph R. Dominick
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
- Sales Rank: #1173185 in Books
- Published on: 2008-02
- Original language: English
- Number of items: 1
- Dimensions: .80" h x 8.50" w x 10.70" l,
- Binding: Paperback
- 457 pages
About the Author
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Lengthy and Boring
By R. Asher
If you have to get this book for class, be prepared for a long, dull read. I enjoyed the history sections for each medium, but the book tries very hard to get 20 pages per chapter, and spends a lot of time defining things that the average college student would already know. I have not used the dvd, so unfortunately I don't know if that's any easier than reading the chapters.
2 of 2 people found the following review helpful.
Good Textbook for my College Class
By Kristin Young
I was required to buy this book for my Journalism 1 class in college. It has a great online student center and the material covers a wide variety of topics. I thought this book was more interesting than most of the textbooks I have had to buy for school. It also comes with a CD-Rom that enhances the material.
1 of 1 people found the following review helpful.
Unnecessarily lengthy, awkwardly formatted
By Aubrie
I rented the Kindle Edition for the semester. So far I've read the first three chapters -- roughly 75 pages. In order to get to the multitudes of useful information it contains, you have to wade through loads of unnecessary exposition. The author commonly provides five or six extra sentences to explain a concept as simple as what "meaning" means. I hate to cut corners when reading a textbook, especially if I paid the full amount for it, but this one sort of demands it. If you're not good at skimming, and you have to read this book, you're about to learn how.
Also, can someone please explain to me why an author would place a timeline at the beginning of a chapter, and then explain what it is 20 PAGES LATER? Whose bright idea was that?
ALSO, a student can easily feel discouraged from reading a textbook when he or she opens up to the first page of the first chapter and sees an enormous block of text sized so small s/he can barely read it. That's how the entire book is formatted, with some pictures and sidenotes here and there. Good times.
But, there are some gems of information within. Lucky for you, if you get the Kindle Edition, or are really good at skimming, you can spot the general location of all the useful information by locating the bolded keywords contained in the Chapter Reviews. Also, there's a summary of the main points at the end of each chapter.
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